The 14th of February is quickly approaching, which means it’s time to start thinking about new Valentine’s Day beauty ideas. Whether you’re going out on a date with your Valentine or watching SATC on repeat with friends, it’s the ideal time to switch up your makeup routine. We’ve put together the Valentine’s Day makeup essentials that will make an impact, whatever your plans are.
Valentine’s Day Makeup Essentials 2023:
1. Sultry Eyes
Valentine’s Day Makeup: Sultry Eyes | MUA: Shani Baruch / IG: @shanibaruch_makeup
Want to create a head-turning look for Valentine’s Day? Kiko Milano’s Water Eyeshadow, which can be used wet or dry, provides mesmerising shimmer that instantly elevates a smoky eye. Makeup Artist Shani Baruch created this stunning smokey-eyed look using Kiko’s Water eyeshadow in shade 203 Burgundy.
Get the Look:
2. Mesmerizing Shimmer

You don’t have to be a makeup pro to create a dazzling eyeshadow look for Valentine’s Day. Luxurious, high-pigment shimmer shades will help you create a flawless finish at home. If you need to amp up the wow factor, RÓEN’s 11:11 Eyeshadow Palette is a great investment.
Get the Look:
3. Next Level Glow

As we approach spring, it’s time to ditch your strobe-lit highlighter from the holiday season. Instead, replace it with a luminizer that provides a chic “soft focus” glow (that means no intense glitter). And if you need to dial up the glow from time to time, buildable highlighters will easily meet your requirements.
Get the Look:
4. Blushing Beauty

Applying blush is like adding life back to the skin. It’s the final touch that pulls the look together, whether you’re working with bare skin or a full-coverage base. These cream-based blushers make cheeks, eyes, lips, and the bridge of the nose romantically rosy. Take a deep dive into 9 of the Best Cream Blushes to Lift Your Winter Complexion.
Get the Look:
5. The Lip Topper

We won’t accept anything less than kissably soft lips on Valentine’s Day (or any day, for that matter). ROEN’s Kiss My Liquid Lip Balm is a skincare hybrid lip gloss with zero stickiness. It’s also packed with nutrients and hydrating plant-based botanicals to nourish and protect lips throughout the day. Add it to your lip routine for a gorgeously kissable pout.
Get the Look:
Join the conversation, leave a comment below.